Data Science meets Donor Journey
Hans Rosling said: “Most of us need to listen to the music to understand how beautiful it is.
But often that’s how we present statistics:
We just show the notes, we don’t play the music. Let’s be more ‘musical’ together!”
From conceptual consulting in terms of information design (e.g. leant against principles of Graphical Excellence from Edwart Tufte) to ready-to-use dashboards in<
Your benefit: Your data is transformed into interesting, user-oriented and actionable visuals
Market research and competitor monitoring, additional insights into your existing supporter base.
Developing your supporters along your donor pyramid is an ongoing challenge. Where are the “nuggets in your database that are “ready to take the next step” in your relationship?
Based upon existing data, we classify your supporters to the extent they qualify for certain fundraising products and relationships. We apply powerful prediction models (binary classification) and enrich your database with information of potential.
An additional tool (score) to fine-tune your existing fundraising measures focussing on the development of your donors.
Everything (and everyone) is connected!
We use external data (such as Linkedin) or internal data (e.g. company networks) to analyse and visualize networks.
Gain insights on how the entities within your database and around your organization are connected; possibly derive actionable insights.
Text is the building block of our culture and everyday life – but it is also a highly interesting source for data analytics!
Using state-of-the-art algorithms from the field of Natural Language Processing (e.g. bag-of-words analysis, -gram analysis, word clouds), we dive into your unstructured data from different sources.
Take a deep dive regarding relevant topics and issues (e.g. in the area of complaint management).
We classify text data regarding the underlying sentiment (positive, negative, neutral) and build custom insights and visualisations upon it.
Contribution to your monitoring as well as the management of your product portfolio.
We cannot time travel – but try to extrapolate future development from existing data.
We can apply algorithms (time series analysis, Monte Carlo models) to project future trends and different scenarios for donation income, sponsorship signups, website visitors etc.
Generate insights for strategy development, mid- and long-term planning; develop deeper understanding for seasonalities and real trends in vour data
Segmentation has a long tradition at our clients and at joint systems. With new means and data sources in place, we try to add them to existing segmentation models.
Contribute to existing segmentations models (behaviour-based, RFM) by considering and integrating additional data sources and variables such as behaviour in digital channels.
Derive insights to further enhance your donor-centric communication and fundraising.
You know your data and work with your supporter groups on a daily basis. Are there any “hidden” structures and patterns that might contribute to the optimization of your fundraising measures?
Using clustering algorithms, we take a deep-dive into your existing groups of sporadic and regular givers to make internal structures (e.g. sub-groups) visible.
Learn more about the heterogeneity of your supporters and gain insights for marketing tests, communication measures and segmentation development.
Analysis and Modelling
We jointly develop research questions with you (e.g. drivers of successful reactivation, set up re-activation scoring), take care of exploratory data analyses as well as modelling and provide you with actionable results and implementations
Contribution to further optimize your reactivation measures.
Analysis and Modelling
Based upon the upgrading path you are aiming for, we develop statistical models and tools that contribute to your current upgrading strategies and logics.
Contribution to effectiveness and efficiency in upgrading.
Analysis and Modelling
We develop models to investigate the drivers of attrition, particularly with regard to regular givers. A possible project outcome is an attrition score that can be fully automated and implemented into a donor
Gain insights on what drives cancellations; potential decrease in attrition rate; optimized donor journey.
Reach and Response Fundraising is a multichannel endeavour. Decision
makers have to deal with questions of effectiveness and efficiency for each channel: Who is prone to
open your email? From whom do we have the best chances to reach him / her by phone? What is the
most suitable channel mix for certain supporters?
Input into the ongoing optimization of your fundraising channels and
your upgrading strategies.